No Business should be boring.
Just because you’ve got a team, a building and a norm to your industry, doesn’t mean you have to be normal. In fact, following the rules and doing things like everyone else means you run the risk of… blending in with them.
That means you’re going to have to word harder to be seen and waste way too much of your marketing budget (and time) on things like ads and and SEO. These things are great - assuming you’ve got a solid visual foundation.
Because let’s face it. Algorithms are based on interest first. And when you look good, when you grab their attention… you naturally have the algorithm’s attention too.