That’s why I love doing it.
Branding, as we know it, is a glorified way of custom designing a box for you to fit in; packaged to sell and be what the consumer wants you to be. Gross.
Then, to make the already screwed up mindfuck worse, the experts in charge of designing your identity box tend to deliver right to your door - a glorified pre-packaged prison meant to sell the most acceptable, most on-trend, digestible version of you possible.
I’ll say it again: GROSS.